Tuesday, May 3, 2011

Mini Beachcomber Concept, 2010

Mini Beachcomber Concept, 2010

 
 

MINI Beachcomber Concept crosses borders, enters new dimensions of driving pleasure, and wins over additional target groups by expanding the model range and the creativity of MINI design. MINI demonstrates its potential for additional product lineup growth and further enhanced driving pleasure with the MINI Beachcomber Concept.
The MINI Beachcomber Concept is a four-seater concept car designed for maximum driving pleasure, incorporating key features of the new MINI and combining them with the vision of a radically open body concept.
The new all-wheel drive system, ALL4, and a flexible interior make the MINI Beachcomber Concept ideal for a spontaneous and active experience. It is designed without doors or a conventional roof, and all other body elements that could limit the intensity of the occupants' encounter with their surrounding world. This allows the driver and up to three passengers to connect with their surroundings - whether cruising through town, enjoying rough tracks in the mountains, or breezing along the beach. The vehicle's space concept, partnered with a modern drivetrain technology, ensures a highly emotional driving experience.

The MINI Beachcomber Concept combines all-wheel drive, cutting-edge suspension technology, and an elevated seating position. Generous spring travel and extra-large light-alloy wheels raise the entire car to a higher level. Access to the front and rear seats is convenient thanks to the open doorways. The entry cutouts extend all the way down to the seat bottoms, allowing the driver and all passengers to get in and out in one smooth and flowing process.

The driver and passengers will enjoy everyday motoring conditions - simply because the MINI Beachcomber Concept retains its unmistakable character in all conditions. In the event of bad weather, drivers can either use the soft roof or the lightweight door and roof elements, all of which fit easily and can be installed within a few minutes.

MINI enters new terrain - with a fourth model and a complete range of innovative ideas for future.
Based on the MINI crossover vehicle that will be launched later this year in markets outside of North America, the MINI Beachcomber Concept is a symbol of the brand values packaged in a new, radical style.

Within the first decade of the MINI brand's re-launch, a fourth MINI model is set to enter the market. As a crossover in the typical style of the brand, the new model offers a new interpretation of the unique MINI design. With the functional convenience of four doors, four full-size seats, a flexible interior, a newly developed all-wheel-drive system and a high standard of driving pleasure, a MINI vehicle can now be enjoyed for the first time beyond the beaten path.

MINI designers were inspired by the new MINI crossover production model, which they enhanced beyond the realms of urban mobility to create the MINI Beachcomber Concept. In creating this concept, they utilized the technical qualities of the production crossover model, and made adaptations to offer the ultimate expression of freedom. The result is a new open concept driving experience for all your senses, plus a greater degree of versatility than ever experienced before in a MINI.

The potential uses for the MINI Beachcomber Concept are defined by the imagination of its driver. Clearly, the most natural surroundings for this vehicle are beaches, where the MINI Beachcomber Concept, through its enhanced traction and radically open design, offers the freedom of movement expressed through its very name.
In its robust and versatile character, the MINI Beachcomber Concept follows in the footsteps of the Mini Moke, which in the 1960s, quickly became the epitome of adventurous motoring for leisure time and sports activities in sunny coastal regions.

The Unique, typical of MINI, and with a great role model from way back when.
The MINI Beachcomber Concept is the vision of a car that leaves behind conventional standards and creates momentum for innovative mobility of the future.
Individual character, a clear focus on maximum driving pleasure, and the courage to create new concepts have always set the foundation for new models in the MINI range; and the traits of this open-air, all-wheel-drive concept clearly define it from the beginning as a MINI.

The authentic style and character of the MINI Beachcomber Concept is rooted in the brand's history. MINI once offered an extreme, thrill-of-driving experience in the open air by conscious reduction to the very minimum: In 1964, just five years after the market launch of the classic Mini, Alec Issigonis, the world-famous engineer and creator of the first model, developed an all-open version of this revolutionary compact car.

The body of the Mini Moke, as it was called, was made up of little more than a floorpan, wide sills at the side, an engine compartment lid and a windshield. A folding roof served to protect the driver and passengers from precipitation.

With its robust structure and the drivetrain technology carried over from the Mini, this four-seater fun car became a great success, particularly in the sunny regions of the U.S. and Australia. Production of the Mini Moke continued in Great Britain until 1968 with a production volume of approximately 14,500 units. In the following years, production was continued in Australia and Portugal.

The MINI Beachcomber Concept now takes the basic principles of the Mini Moke into the 21st century. The rustic appearance of the car, and its concept of consciously reducing the body components and interior to a minimum clearly follow the tradition of the radically open Mini Moke of the 1960s. This is further accentuated by design cues that are strongly inspired by the original Mini Moke, and is enhanced by various striking details such as the characteristic radiator grille.
The new MINI Beachcomber meets modern demands in terms of space and comfort, as well as efficiency and safety, while retaining its clear focus on driving pleasure and enjoying the surroundings without barriers.

Even ALL4 all-wheel drive can be seen in a role model from the past. A prototype Mini Moke developed by Alec Issigonis in 1963 had two engines and an early ALL4 system. On this test car, appropriately referred to as the "Twini," the front and rear wheels were each driven by a four-cylinder from the Mini range of engines.

Versatile, modern, and safe at all times.
Modern from A-Z, the MINI Beachcomber Concept offers a wide range of technology and features for driving pleasure in the 21st century. The premium manufacturer touches in the areas of design, drivetrain, safety and production technology bring together the undiluted character of a concept car with a wide range of possibilities in the real world.

Measuring approximately four meters in length, and with its versatile interior, the MINI Beachcomber Concept offers all the flexibility and spaciousness required for an active lifestyle. Intentionally reduced to a minimum, the body of the car ensures an intense feeling of the sun shining in and the wind rushing by, while full maintenance of all MINI safety standards guarantees maximum occupant safety.

The MINI Beachcomber Concept vehicle's stable body structure incorporates clearly defined load paths and deformation units, which absorb impact energy in the event of a collision. The vehicle's rollover safety also meets the highest demands made of an open car and it is able to withstand even extreme situations. The frame on the passenger cell is formed by substantially reinforced A-pillars, and the D-pillar bar is complete with an integrated lateral support element at the rear of the car. It is made of high-strength steel for maximum stiffness. This additional safety component is finished in body color, and reinforces the commitment to safety.

The concept of intelligent lightweight technology serves to lower the car's center of gravity, offering superior agility at all times. The lateral support element further enhances the vehicle's agility and also gives the vehicle its unique appearance. This lateral support boasts recesses shaped to form the "MINI" model designation and is clearly visible from outside.

Extreme variability for all kinds of activities, weather and road conditions.
Individual rear seats adjust forward and back to offer the passengers a supreme standard of grand touring comfort tailored to their individual requirements. The rear seat backrests fold down completely to allow appropriate adjustment of interior space for all needs. In practice, this means that the driver and passengers are able to conveniently stow even bulky sports equipment such as mountain bikes or wakeboards securely held in position by special fastening systems.

When open, the MINI Beachcomber Concept is also able to carry extra-long objects, such as surfboards, with ease. Fastened firmly to the lateral support, surfboards fit conveniently into the car, sticking out at the top on the way to the beach.

The driver and passengers enjoy convenient access to the luggage compartment though the rear panel split vertically down the middle into two sections. Whenever necessary, the right-hand side may remain fully open for bulky objects extending out of the car at the rear. The left rear element, in turn, is a window-less door hinged at the side and extends up to the seat backrests. The additional storage case fitted on to the door is reminiscent in its round shape of a fully enclosed spare wheel holder of the type often seen on a conventional off-roader. However, since the MINI Beachcomber Concept is equipped with runflat tires and therefore does not require a spare wheel, the lockable case may be used to take along additional luggage, keeping beach mats, towels, surf shoes or similar odds and ends within easy reach at all times.

Flexible protection from wind and weather: soft roof or hardtop inserts.
The MINI Beachcomber Concept is built for the sunny side of life and is simply perfect for spontaneous action. Through its optimum flexibility, the car is able to meet many different requirements, naturally coping with any sudden change in outdoor conditions.

This gives the MINI Beachcomber Concept all the qualities required for everyday motoring, with several options that cater to changing demands and weather conditions.
The soft roof offers convenient and effective protection from rain and weather, and comes off the body completely and folds up into a compact unit. Whenever required, the roof may be drawn over the car within a few minutes, like a tonneau cover on a boat, fastening conveniently on the windshield frame, the rear panel and the side openings.

Made of an extremely light, yet very robust fiber, the roof comes with transparent plastic inserts serving as side and rear windows.

In its functional qualities, the roof follows the same standard as the most sophisticated and demanding outdoor wear, combining maximum protection from wind and rain with minimum weight.
The attachment points holding the soft roof in position are equally strong, stable and user-friendly. When the roof is in place, the four entry points and the rear door continue to open and close easily while keeping out draughts and water.

As another option for reliable protection even in bad weather, the MINI Beachcomber Concept is available with fitted plastic inserts for the roof, the sides and the rear. Made of an extra-light plastic material, these robust inserts carry over the principle of a removable hardtop to the doors and the luggage compartment lid of the car. And again in the interest of clear design and superior convenience, the inserts come flush with the body of the MINI Beachcomber Concept.

The removable door elements maintain their defined position through their firm connection to the opening points and the A- and D-pillars. They are transparent at the top to provide good visibility to the outside. The rear element is held firmly in position through its contact to the left door element, the rear body panel at the right, and the loading sill.

The removable hardtop is connected to the windscreen frame at the front and rests in special mounts on the rollover crossbar. Precisely arranged connections joining the hardtop with the side and rear elements keep the entire structure extremely strong and stable, with the appropriate connection being unfastened in each case when opening a door.

MG Zero Concept, 2010

MG Zero Concept, 2010

 
 

MG Zero Concept, 2010

MG TF, 2010

MG TF, 2010

 
 
In the summer of 2009, two new MGs were being launched to join the highly successful MG TF LE500; the affordable MG TF 135 and a unique new MG that is being produced to mark the 85th Anniversary of the brand, the MG TF 85th Anniversary.

New Entry Level MG TF 135
The greatly anticipated MG TF 135 will be launched shortly and is sure to appeal to motorists who want sports car fun at a highly competitive price. Good levels of trim and equipment including a Clarion ICE system, combine with a price tag that will broaden its appeal and bring it within the budget of many more people. The TF 135 will hit showrooms shortly, offering all the fun and appeal of a convertible sports car at a highly affordable £13,511 OTR.
 
Unique Anniversary Car
A unique MG TF is being launched to mark the 85th Anniversary of the MG brand. The MGTF 85th Anniversary will be a great looking car with fantastic handling.
Available in three special colours overlaid with striking graphics and a new design of alloy wheel, from the outside the car looks sensational. The cabin is stunning too as the specialist graphics continue with monogrammed sill finishers and gear knob which complement new stylish Aubergine leather trim and a high quality ICE system.

Apart from the stunning look, the new TF 85th Anniversary model also benefits from a ride and handling package that's tuned to make this car unique to drive. Bilstein suspension, Eibach anti roll system, lower ride height, an all new anti torsion pack and a modified wheel set up on Rimstock 'Twisted Pepper' style wheels give the 85th Anniversary edition a grown up feel and very precise handling at high speeds.

The New MG Family
With the fully loaded and highly specified MG TF LE500, the extremely affordable MG TF 135 and the tightly handling MG 85th Anniversary, MG now offers a family of cars that give existing owners looking for something new, as well as prospective customers who just want to enjoy British mid engined, top down sports car driving, some real choices.

Mercury Milan Hybrid, 2010

Mercury Milan Hybrid, 2010

 
 
For the 2010 model year, the Mercury Milan adds an all-new hybrid model. The Ford Fusion Hybrid and Mercury Milan Hybrid join the Ford Escape and Mercury Mariner Hybrids, doubling both the size and volume of Ford's hybrid lineup.
The Ford Hybrid team has developed a powertrain system that combines the best attributes of the gasoline engine and electric battery-driven motors to deliver the optimal experience for the customer in terms of driving performance and fuel economy.
Additionally, the propulsion system for the Mercury Milan Hybrid and Ford Fusion Hybrid transitions between gas and electric power and back more efficiently and seamlessly.

The overall system upgrade allows the Mercury Milan Hybrid and Ford Fusion Hybrid to operate longer at higher speeds in electric mode. The hybrid vehicles can operate up to 47 mph in pure electric mode, approximately twice as fast as some competitors. Plus, the city driving range on a single tank of gas is expected to be more than 700 miles.

The next-generation hybrid system features:
    * New 2.5-liter 4-cylinder engine (155 horsepower/136 lb.-ft. of torque) running the proven Atkinson cycle mated to an electronically-controlled continuously variable transmission or e-CVT.
    * Intake Variable Cam Timing (iVCT), which allows the vehicle to more seamlessly transition from gas to electric mode and vice-versa. The spark and cam timing are varied according to the engine load to optimize efficiency and emissions.
    * Enhanced electronic throttle control reduces airflow on shutdowns, reducing fueling needs on restarts.
    * A wide-band lambda sensor analyzes the air-fuel ratio and adjusts the lean/rich mixture accordingly to keep the system in balance and to minimize emissions.
    * A new smaller, lighter nickel-metal hydride battery has been optimized to produce 20 percent more power. Improved chemistry allows the battery to be run at a higher temperature and it is cooled using cabin air.
    * An added variable voltage converter boosts the voltage to the traction battery to operate the motor and generator more efficiently.
    * A new high-efficiency converter provides 14 percent increased output to accommodate a wider array of vehicle features.
    * Smarter climate control system monitors cabin temperature and only runs the gas engine as needed to heat the cabin; it also includes an electric air conditioning compressor to further minimize engine use and maximize comfort.
    * The regenerative brake system captures the energy normally lost through friction in braking and stores it. Nearly 94 percent energy recovery is achieved by first delivering full regenerative braking followed by friction brakes during city driving.
    * A simulator brake actuation system dictates brake actuation and delivers improved brake pedal feel compared to the previous generation braking system.

The Mercury Milan Hybrid also offers drivers a way to be more connected to the hybrid driving experience thanks to Ford's SmartGauge with EcoGuide, a unique instrument cluster execution that helps coach them on how to optimize performance of their hybrid.

SmartGauge with EcoGuide features two, high-resolution, full-color liquid crystal display (LCD) screens on either side of the analog speedometer that can be configured to show different levels of information, including fuel and battery power levels, average and instant miles-per-gallon. Growing leaves and vines track and reward the driver's efficiency.
EcoGuide uses a multi-layered approach to coach the driver to maximum fuel efficiency. A tutorial mode built into the display that helps the driver learn about the instrument cluster and the hybrid in a whimsical way that does not overpower.

For instance, drivers can choose one of four data screens to choose the information level displayed during their drives. They are:
    * Inform: Fuel level and battery charge status
    * Enlighten: Adds electric vehicle mode indicator and tachometer
    * Engage: Adds engine output power and battery output power
    * Empower: Adds power to wheels, engine pull-up threshold and accessory power consumption

All levels can show instant fuel economy, fuel economy history, odometer, engine coolant temperature, what gear the car is in and trip data (trip fuel economy, time-elapsed fuel economy and miles to empty). The engine coolant temperature indicator turns green when engine conditions are warm enough to allow engine pull-down.

Several other elements help differentiate the Mercury Milan Hybrid from its gas-powered sibling, including unique hybrid "road and leaf" badging on both sides and the rear of the vehicle; unique 17-inch, eight-spoke wheels; eco-friendly seat fabric made from post-industrial 100 percent recycled materials; and a standard 110-volt power outlet.

Mercury Milan, 2010

Mercury Milan, 2010

 
The Mercury Milan builds on a strong foundation of quality and reliability, adding to the mix for the 2010 model year an all-new hybrid model, more fuel-efficient gasoline powertrain options, class-exclusive technologies and a more refined, sophisticated design.
The changes to the exterior design were focused on the grille, fenders, hood, and front and rear fascias. The chin was pulled forward and the fascia was pulled down to give the 2010 Mercury Milan a wider, sportier look. Those changes as well as substantial underbody work made for a cleaner, more aerodynamic car.

With all models, the interior design team created a more contemporary, technical look with metallic new finishes on the instrument panel that carry through on the center console, doors and steering wheel. The all new instrument panel is finished with a soft upper and lower skin and has much less hard plastic than Japanese competitors. A redesigned leather wrapped steering wheel with form fitting palm swells, and new shifter, and wrapped and padded armrests have been added, increasing the Milan's sportiness and comfort at all key driver touch points.

The seats received a makeover, as well. The seat contour has been revised, with more side support and overall a more comfortable seat with smoother bolsters and more-textural inserts. The seats also feature contrasting stitching and leather inserts to give the Mercury Milan even more attitude, befitting this mid-size sedan.

The gauge cluster has been designed with day time backlighting, a black lens, and 3-D elements to create a high tech jewel-like appearance, similar to a fine watch. Drivers will be greeted by a new "welcome" sequence that makes the Mercury Milan seem as if it's coming to life.
Gauge needles sweep back and forth as the lighting and new chimes come on. The ambient lighting system offers the option of illuminating the front and rear footwells and front cup holders.

The two-tone look on the interior continues as a Mercury Milan signature, with satin-aluminum accents and a wood finish around the center stack. The Milan features Dark Charcoal Black, Medium Light Stone and Camel as interior choices through the Premier Series, which includes embossed leather.
An improved seat design with a new perforation pattern has been added as well. The seat contour itself was revised, with more side support to help create a softer seat overall.

All-new hybrid model
For the 2010 model year, the Mercury Milan adds an all-new hybrid model. The Ford Fusion Hybrid and Mercury Milan Hybrid join the Ford Escape and Mercury Mariner Hybrids, doubling both the size and volume of Ford's hybrid lineup.

Additionally, the propulsion system for the Mercury Milan Hybrid and Ford Fusion Hybrid transitions between gas and electric power and back more efficiently and seamlessly.
The overall system upgrade allows the Mercury Milan Hybrid and Ford Fusion Hybrid to operate longer at higher speeds in electric mode. The hybrid vehicles can operate up to 47 mph in pure electric mode, approximately twice as fast as some competitors. Plus, the city driving range on a single tank of gas is expected to be more than 700 miles.

The next-generation hybrid system features:
    * New 2.5-liter 4-cylinder engine (155 horsepower/136 lb.-ft. of torque) running the proven Atkinson cycle mated to an electronically-controlled continuously variable transmission or e-CVT.
    * Intake Variable Cam Timing (iVCT), which allows the vehicle to more seamlessly transition from gas to electric mode and vice-versa. The spark and cam timing are varied according to the engine load to optimize efficiency and emissions.
    * Enhanced electronic throttle control reduces airflow on shutdowns, reducing fueling needs on restarts.
    * A wide-band lambda sensor analyzes the air-fuel ratio and adjusts the lean/rich mixture accordingly to keep the system in balance and to minimize emissions.
    * A new smaller, lighter nickel-metal hydride battery has been optimized to produce 20 percent more power. Improved chemistry allows the battery to be run at a higher temperature and it is cooled using cabin air.
    * An added variable voltage converter boosts the voltage to the traction battery to operate the motor and generator more efficiently.
    * A new high-efficiency converter provides 14 percent increased output to accommodate a wider array of vehicle features.
    * Smarter climate control system monitors cabin temperature and only runs the gas engine as needed to heat the cabin; it also includes an electric air conditioning compressor to further minimize engine use and maximize comfort.
    * The regenerative brake system captures the energy normally lost through friction in braking and stores it. Nearly 94 percent energy recovery is achieved by first delivering full regenerative braking followed by friction brakes during city driving.
    * A simulator brake actuation system dictates brake actuation and delivers improved brake pedal feel compared to the previous generation braking system.

The Mercury Milan Hybrid also offers drivers a way to be more connected to the hybrid driving experience thanks to Ford's SmartGauge with EcoGuide, a unique instrument cluster execution that helps coach them on how to optimize performance of their hybrid.

SmartGauge with EcoGuide features two, high-resolution, full-color liquid crystal display (LCD) screens on either side of the analog speedometer that can be configured to show different levels of information, including fuel and battery power levels, average and instant miles-per-gallon. Growing leaves and vines track and reward the driver's efficiency.
EcoGuide uses a multi-layered approach to coach the driver to maximum fuel efficiency. A tutorial mode built into the display that helps the driver learn about the instrument cluster and the hybrid in a whimsical way that does not overpower.